Lumen Financial — Privacy Policy
Last updated: May 4, 2026
1. Introduction
1.1 Overview
This Privacy Policy describes how Lumen Financial ("Lumen," "the Company," "we," "us," or "our") collects, uses, stores, shares, and protects personal information and financial data when you use our AI-powered personal finance analytics platform available at https://lumenfinancial.co (the "Service").
Lumen provides spending analytics, net worth tracking, and AI-powered financial insights by securely connecting to your financial institution accounts through Plaid, a third-party financial data aggregation service. We are committed to protecting your privacy and handling your data with transparency, care, and in compliance with applicable data protection laws.
1.2 Acceptance
By creating an account, linking a financial institution, or otherwise using the Service, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, you must not use the Service.
1.3 Scope
This Privacy Policy applies to all personal information and financial data collected through:
2. Information We Collect
2.1 Information You Provide Directly
When you create an account or interact with the Service, we collect the following information that you provide directly:
| Data Type | Description | Purpose |
|---|
| Name | Your first and last name as provided during registration | Account identification and personalization |
| Email Address | Your email address used for account registration | Account authentication, communications, and account recovery |
| Password | Your chosen password (stored only as a bcrypt hash — we never store or have access to your plaintext password) | Account authentication |
2.2 Financial Data Collected via Plaid
When you connect a financial institution through the Plaid Link integration, Plaid securely retrieves the following types of financial data on our behalf:
| Data Type | Description | Purpose |
|---|
| Account Information | Account names, types (checking, savings, credit card, investment, etc.), and masked account numbers | Displaying your connected accounts and categorizing financial data |
| Account Balances | Current and available balances for connected accounts | Net worth calculation and balance tracking |
| Transaction Data | Transaction descriptions, amounts, dates, categories, and merchant information | Spending analytics, categorization, trend analysis, and AI-powered insights |
| Institution Information | The name and identifier of your connected financial institution | Display purposes and data organization |
2.3 Information Collected Automatically
When you use the Service, we may automatically collect:
| Data Type | Description | Purpose |
|---|
| Log Data | IP address, browser type, operating system, referring URL, pages visited, and timestamps | Security monitoring, troubleshooting, and service improvement |
| Cookies | Session cookies and authentication tokens | Session management and authentication (see Section 10) |
3. How We Use Your Information
3.1 Primary Uses
We use the information we collect for the following purposes:
3.2 Legal Bases for Processing
We process your personal information based on the following legal grounds:
4. Third-Party Services
4.1 Overview
Lumen uses the following third-party services to operate the Service. We share only the minimum data necessary for each service to perform its function.
4.2 Plaid
4.3 Anthropic (AI Services)
4.4 Cloudflare
4.5 Hetzner
4.6 Let's Encrypt
5. Consumer Consent
5.1 Account Creation Consent
When you create a Lumen account, you provide consent by:
5.2 Financial Data Consent via Plaid Link
When you connect a financial institution, you provide explicit, informed consent through the Plaid Link flow:
You may revoke this consent at any time by disconnecting your financial institution from the Lumen application (see Section 6).
5.3 AI Insights Consent
By using the Service, you consent to your financial data being processed by AI services (Anthropic) to generate personalized insights. If you do not wish for your data to be processed by AI services, you should not use the Service, as AI-powered analysis is a core function.
6. Data Retention and Deletion
6.1 Data Retention
We retain your personal information and financial data for as long as your account is active and as needed to provide the Service. Specifically:
| Data Type | Retention Period |
|---|
| Account Information (name, email) | Duration of active account plus 30 days after deletion request |
| Financial Data (transactions, balances) | Duration of active account plus 30 days after deletion request |
| Plaid Access Tokens | Duration of active account; revoked immediately upon account deletion or account disconnection |
| Authentication Logs | 90 days |
| Hashed Passwords | Duration of active account; deleted upon account deletion |
6.2 Account Deletion
You may request deletion of your account and all associated data at any time. Upon receiving a deletion request:
To request account deletion, contact us at [email protected] or use the account deletion feature within the application.
6.3 Data After Disconnecting a Financial Institution
When you disconnect a specific financial institution from Lumen (without deleting your entire account):
7. Data Sharing and Disclosure
7.1 We Do Not Sell Your Data
Lumen does not sell, rent, lease, or trade your personal information or financial data to any third party. This commitment applies to all categories of data we collect.7.2 Limited Sharing
We share data only with the third-party service providers described in Section 4, and only to the extent necessary to provide the Service:
7.3 Legal Disclosure
We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request. In such cases, we will:
7.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your data may be transferred to the successor entity. You will be notified via email and/or a prominent notice on the Service prior to any such transfer, and this Privacy Policy will continue to apply to your data until a new privacy policy is accepted by you.
8. Security Measures
8.1 Technical Safeguards
Lumen implements comprehensive technical security measures to protect your data, as detailed in our Information Security Policy (LUMEN-ISP-001). Key measures include:
8.2 Incident Response
In the event of a data breach affecting your personal or financial data, we will:
For full details, see the Incident Response section of our Information Security Policy.
9. Your Rights
9.1 Right of Access
You have the right to request a copy of all personal information and financial data we hold about you. We will provide this information in a commonly used, machine-readable format within 30 days of your request.
9.2 Right to Correction
You have the right to request correction of any inaccurate personal information we hold about you. You may update your name and email address directly through your account settings. For corrections to financial data, please note that transaction data is sourced from your financial institutions via Plaid and reflects the data provided by those institutions.
9.3 Right to Deletion
You have the right to request deletion of your personal information and financial data. See Section 6.2 for the deletion process and timeline.
9.4 Right to Data Portability
You have the right to receive your data in a structured, commonly used, and machine-readable format (such as CSV or JSON). To request a data export, contact us at [email protected].
9.5 Right to Withdraw Consent
You may withdraw your consent to data processing at any time by:
Withdrawal of consent does not affect the lawfulness of processing that occurred prior to withdrawal.
9.6 Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances, such as while a dispute about data accuracy is being resolved.
9.7 How to Exercise Your Rights
To exercise any of the rights described above, contact us at:
We will respond to all legitimate requests within 30 days. We may ask you to verify your identity before processing your request to protect against unauthorized access.
10. Cookie Policy
10.1 Cookies We Use
Lumen uses a minimal set of cookies that are strictly necessary for the operation of the Service:
| Cookie Type | Purpose | Duration |
|---|
| Session/Authentication Cookie | Stores the JWT session token to maintain your authenticated session | Duration of the session or until token expiration |
| CSRF Token | Prevents cross-site request forgery attacks | Duration of the session |
10.2 Cookies We Do Not Use
Lumen does not use:
10.3 Cloudflare Cookies
Cloudflare may set cookies as part of its security services (e.g., the `__cf_bm` bot management cookie). These cookies are used solely for security purposes and are governed by Cloudflare's privacy policy.
10.4 Managing Cookies
Because our cookies are strictly necessary for the Service to function, disabling them may prevent you from using the Service. You can manage cookies through your browser settings.
11. Children's Privacy
11.1 Age Restriction
The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18.
11.2 Parental Notification
If we become aware that we have collected personal information from a child under 18, we will:
If you believe a child under 18 has provided personal information to Lumen, please contact us immediately at [email protected].
12. California Privacy Rights (CCPA/CPRA)
12.1 Applicability
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
12.2 Categories of Personal Information
The following table describes the categories of personal information we collect, as defined by the CCPA:
| CCPA Category | Examples | Collected | Sold | Shared for Cross-Context Behavioral Advertising |
|---|
| A. Identifiers | Name, email address | Yes | No | No |
| B. Personal Information (Cal. Civ. Code 1798.80) | Name, financial account information (masked) | Yes | No | No |
| D. Commercial Information | Transaction records, account balances | Yes | No | No |
| F. Internet Activity | Browsing history on our Service, log data | Yes | No | No |
12.3 Your California Rights
As a California resident, you have the right to:
12.4 Exercising Your California Rights
To submit a request under the CCPA, contact us at:
We will verify your identity before processing your request. We will respond to verified requests within 45 days, as required by law.
12.5 Authorized Agents
You may designate an authorized agent to submit requests on your behalf. The authorized agent must provide written authorization from you and verify their identity.
12.6 Financial Incentives
We do not offer any financial incentives in exchange for the collection, sale, or retention of personal information.
13. International Users
13.1 Data Location
Lumen's servers are located in data centers operated by Hetzner. By using the Service, you acknowledge that your data will be processed and stored on servers in the jurisdiction where Hetzner operates.
13.2 GDPR
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under the General Data Protection Regulation (GDPR) or equivalent local legislation. The rights described in Section 9 of this policy are intended to satisfy GDPR requirements. For any GDPR-specific inquiries, contact us at [email protected].
14. Changes to This Privacy Policy
14.1 Notification of Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:
14.2 Review Schedule
This Privacy Policy is reviewed at least annually and updated as necessary.
14.3 Continued Use
Your continued use of the Service after the effective date of a revised Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the revised policy, you must stop using the Service and may request deletion of your account and data.
15. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
Nigel Silva-DallenbachFounder & Security Officer
Lumen Financial
Email: [email protected]We will respond to all inquiries within 30 days.